A STYLISH CAMPAIGN FOR
A PRODUCT REFLECTING YOUR STYLE
For LG AKA’s Turkey launching, we wanted to create an application to introduce the product with its target audience. For doing this we used LG AKA characters, every one of which has a unique style. And encouraged our participants to find their own character that reflecting their own style.
THIS LG AKA REFLECTS MY STYLE!
We created the LG AKA application based on our daily life, from our walking style to eating habits. We asked various questions to the participants, who used this application. On the basis of these questions, we determined which character type they belong among; beautiful and sympathetic YOYO, music lover SOUL, free spirited and charismatic WOOKY and romantic EGGY. They came closer and closer to the LG AKA reflecting their style, with their answers.
THIS LG AKA SHOULD BE MINE!
After finding their LG AKA that reflects their own style, we offered a puzzle to the participants. We wanted the participants, who had gathered the pieces in the quickest way, to explain why they should win the contest. Among the most entertaining answers, we chose 4 of them and rewarded them with LG AKA mobile phones
THE WINDOW THAT OPENS THROUGH TO FUN
With the LG AKA application, we opened an entertaining window for the participants who got bored with the monotonous cycle of daily life.